Nestlé
Fresh Milk
A Trusted Market Leader For 140+ Years
- Brand Strategy
- Brand Architecture
- Portfolio Management
- Creative Development
- Packaging Design
- Production
Nestlé / Philippines
The Challenge
To strengthen Nestlé Milk’s position as the market leader in the Philippines by creating a bold, confident design that clearly communicates quality and trust in a highly commoditised category.
The Insight
With little visual differentiation among milk brands, consumers rely on trust, heritage, and clarity to guide their choice. The design emphasised Nestlé’s 140+ years of dairy expertise, using a strong stamp of approval and clear colour coding to signal authenticity and reliability.
The Impact
A simple, fresh, and confident design reaffirmed Nestlé’s leadership and quality credentials, standing out on shelf through bold branding, clean composition, and instantly recognisable cues of trust and freshness.
The Challenge
To strengthen Nestlé Milk’s position as the market leader in the Philippines by creating a bold, confident design that clearly communicates quality and trust in a highly commoditised category.
The Insight
With little visual differentiation among milk brands, consumers rely on trust, heritage, and clarity to guide their choice. The design emphasised Nestlé’s 140+ years of dairy expertise, using a strong stamp of approval and clear colour coding to signal authenticity and reliability.
The Impact
A simple, fresh, and confident design reaffirmed Nestlé’s leadership and quality credentials, standing out on shelf through bold branding, clean composition, and instantly recognisable cues of trust and freshness.
