O'
Smart Natural Mixers
Premium Mixers For A Growing Market
- Brand Strategy
- Brand Architecture
- Creative Development
- Packaging Design
- Production
O'cean / India
The Challenge
O’Cean sought to expand from mainstream beverages into the premium mixer category in India. The goal was to create a new identity that reflected a more sophisticated, elevated positioning.
The Insight
To convey quality and refinement, a minimalist design approach was adopted. The name was abbreviated to O’ to create a distinct, premium sub-brand, while the design focused on clarity, purity, and understated elegance. The products themselves featured premium, natural ingredients to support the elevated positioning.
The Impact
The result was O’ Smart Natural Mixers, a brand that exudes simplicity, elegance, and sophistication, clearly distinguishing O’Cean in the growing premium mixers market.
The Challenge
O’Cean sought to expand from mainstream beverages into the premium mixer category in India. The goal was to create a new identity that reflected a more sophisticated, elevated positioning.
The Insight
To convey quality and refinement, a minimalist design approach was adopted. The name was abbreviated to O’ to create a distinct, premium sub-brand, while the design focused on clarity, purity, and understated elegance. The products themselves featured premium, natural ingredients to support the elevated positioning.
The Impact
The result was O’ Smart Natural Mixers, a brand that exudes simplicity, elegance, and sophistication, clearly distinguishing O’Cean in the growing premium mixers market.
