Fitness Outcomes
High Protein Meals
Elevating Performance
- Brand Strategy/Positioning
- Brand Architecture
- Portfolio Management
- Creative Development
- Packaging Design
- Digital/Social Campaign
- Production
Patties Food Group / Australia
The Challenge
Fitness Outcomes needed a brand and packaging refresh to better align with its high-performance positioning. The goal was to enhance its credibility in the health and fitness space while standing out in the competitive ready-meal category.
The Insight
Athletes and fitness-focused consumers demand both peak nutrition and an aspirational brand experience. The rebrand needed to reflect the premium quality of the meals while reinforcing their role in unlocking potential through balanced, high-protein nutrition.
The Impact
The bold, sophisticated redesign introduces a premium black and gold identity, emphasising strength, performance, and quality. The sleek, structured packaging showcases the nutrient-rich meals with dynamic typography and strong visual cues. The refreshed brand now speaks directly to high-achievers, reinforcing Fitness Outcomes as the go-to meal solution for those who fuel with purpose.
The Challenge
Fitness Outcomes needed a brand and packaging refresh to better align with its high-performance positioning. The goal was to enhance its credibility in the health and fitness space while standing out in the competitive ready-meal category.
The Insight
Athletes and fitness-focused consumers demand both peak nutrition and an aspirational brand experience. The rebrand needed to reflect the premium quality of the meals while reinforcing their role in unlocking potential through balanced, high-protein nutrition.
The Impact
The bold, sophisticated redesign introduces a premium black and gold identity, emphasising strength, performance, and quality. The sleek, structured packaging showcases the nutrient-rich meals with dynamic typography and strong visual cues. The refreshed brand now speaks directly to high-achievers, reinforcing Fitness Outcomes as the go-to meal solution for those who fuel with purpose.
