Nestlé Temptations
Indulgent. Creamy. Refined.
- Brand Strategy/Positioning
- Brand Architecture
- Portfolio Management
- Creative Development
- Packaging Design
- Production
Nestlé / Temptations Asia
The Challenge
Refresh Nestlé Temptations to reconnect with modern consumers seeking both indulgence and quality. The goal was to enhance the ice-cream experience across every touchpoint, from taste and texture to packaging and presentation while preserving the brand’s familiar warmth and accessibility.
The Insight
Consumers crave more than just ice cream; they want a moment of pure pleasure. By creating creamier, richer flavours with real ingredients and introducing sleek, reusable, microwavable tubs, we transformed Temptations into a refined, shareable treat that satisfies both the senses and the lifestyle of today’s consumers.
The Impact
Nestlé Temptations re-emerged as a more indulgent and sophisticated experience, offering creamier, chunkier, and fruitier flavours in beautifully designed packaging.
The refresh reignited affection for the brand and positioned Temptations as the preferred choice for those who desire premium quality with the trusted comfort of Nestlé.
The Challenge
Refresh Nestlé Temptations to reconnect with modern consumers seeking both indulgence and quality. The goal was to enhance the ice-cream experience across every touchpoint, from taste and texture to packaging and presentation while preserving the brand’s familiar warmth and accessibility.
The Insight
Consumers crave more than just ice cream; they want a moment of pure pleasure. By creating creamier, richer flavours with real ingredients and introducing sleek, reusable, microwavable tubs, we transformed Temptations into a refined, shareable treat that satisfies both the senses and the lifestyle of today’s consumers.
The Impact
Nestlé Temptations re-emerged as a more indulgent and sophisticated experience, offering creamier, chunkier, and fruitier flavours in beautifully designed packaging.
The refresh reignited affection for the brand and positioned Temptations as the preferred choice for those who desire premium quality with the trusted comfort of Nestlé.
