Four’N Twenty
Four’N Twenty Traveller Chilli Beef and Paris 2024 Olympic promotion:
- Campaign Strategy
- Campaign Asset Library
- OOH Application
- Digital Application
Patties Food Group / Australia
The Challenge
Four’N Twenty wanted to energise its Traveller range with a bold new Chilli Beef flavour and a major promotion tied to the Paris 2024 Olympic Games. The goal was to stand out in the frozen-food aisle, attract new consumers, and drive excitement through a high-value prize campaign.
The Insight
Fans of classic Australian pies are open to trying new flavours when they feel connected to the brand story. By pairing a spicy new flavour with the chance to win a trip to Paris 2024, Four’N Twenty turned everyday snacking into an aspirational experience that built emotional engagement.
The Impact
The launch reignited interest in the Traveller range, boosting visibility and sales. The Olympic promotion extended reach and consumer participation, reinforcing Four’N Twenty as an iconic yet evolving Australian brand.
The Challenge
Four’N Twenty wanted to energise its Traveller range with a bold new Chilli Beef flavour and a major promotion tied to the Paris 2024 Olympic Games. The goal was to stand out in the frozen-food aisle, attract new consumers, and drive excitement through a high-value prize campaign.
The Insight
Fans of classic Australian pies are open to trying new flavours when they feel connected to the brand story. By pairing a spicy new flavour with the chance to win a trip to Paris 2024, Four’N Twenty turned everyday snacking into an aspirational experience that built emotional engagement.
The Impact
The launch reignited interest in the Traveller range, boosting visibility and sales. The Olympic promotion extended reach and consumer participation, reinforcing Four’N Twenty as an iconic yet evolving Australian brand.
