Coca Cola
Various Projects
Limited editions and playful brand extensions
- Brand Strategy
- Campaign Strategy
- Creative Development
- Packaging Design
- Production
The Coca Cola Company / Vietnam
The Challenge
Create limited-edition cans that capture Sprite’s youthful, energetic personality while standing out on shelf.
The Insight
Collaborating with a renowned graffiti artist, bold street-inspired visuals reinforced Sprite’s dynamic, playful values.
The Impact
The cans became highly collectible, generating buzz and excitement while strengthening Sprite’s position as a fresh, creative brand.
Coca-Cola Break Limited Edition
Interactive maze games encouraged people to pause with a Coke, creating playful engagement during the afternoon.
Fanta – Selfie Campaign
Illustrated elements like lips, moustaches, and glasses allowed consumers to take fun selfies and upload them online, boosting social interaction.
Dasani – Flavoured Waters
New lightly fruit-flavoured variants made Dasani more appealing and encouraged consumers to enjoy hydration in a more exciting way.
The Challenge
Create limited-edition cans that capture Sprite’s youthful, energetic personality while standing out on shelf.
The Insight
Collaborating with a renowned graffiti artist, bold street-inspired visuals reinforced Sprite’s dynamic, playful values.
The Impact
The cans became highly collectible, generating buzz and excitement while strengthening Sprite’s position as a fresh, creative brand.
Coca-Cola Break Limited Edition
Interactive maze games encouraged people to pause with a Coke, creating playful engagement during the afternoon.
Fanta – Selfie Campaign
Illustrated elements like lips, moustaches, and glasses allowed consumers to take fun selfies and upload them online, boosting social interaction.
Dasani – Flavoured Waters
New lightly fruit-flavoured variants made Dasani more appealing and encouraged consumers to enjoy hydration in a more exciting way.
