Union Jack's
Fish & Chips
Vietnam's Number 1 British Fish and Chips
- Brand Strategy
- Creative Development
- Brand Identity
- Branded Environment
- Production
Union Jack's / Vietnam
The Challenge
Create a distinct British-inspired brand identity for a fish and chip shop in Vietnam, appealing to both locals and tourists across signage, menus, merchandise, and digital platforms.
The Insight
The British flag and its iconic colours anchored the identity, symbolising authenticity and quality. Familiar British motifs evoked nostalgia and trust, while a modern, inviting aesthetic ensured relevance to both Vietnamese customers and international visitors.
The Impact
The cohesive brand identity made the shop instantly recognisable and memorable, increasing foot traffic and establishing it as the top fish and chip destination in Vietnam.
Extension: The Wreck Bar
Building on the success of Union Jack’s, The Wreck bar was introduced downstairs at one of their establishments as a spirited extension of the brand. Keeping with the nautical theme, the design drew from the idea of a sinking ship, bold, adventurous, and full of character. The identity inspired the bar’s interior palette and playful energy, creating a memorable space where guests could continue the experience long after enjoying their fish and chips.
The Challenge
Create a distinct British-inspired brand identity for a fish and chip shop in Vietnam, appealing to both locals and tourists across signage, menus, merchandise, and digital platforms.
The Insight
The British flag and its iconic colours anchored the identity, symbolising authenticity and quality. Familiar British motifs evoked nostalgia and trust, while a modern, inviting aesthetic ensured relevance to both Vietnamese customers and international visitors.
The Impact
The cohesive brand identity made the shop instantly recognisable and memorable, increasing foot traffic and establishing it as the top fish and chip destination in Vietnam.
Extension: The Wreck Bar
Building on the success of Union Jack’s, The Wreck bar was introduced downstairs at one of their establishments as a spirited extension of the brand. Keeping with the nautical theme, the design drew from the idea of a sinking ship, bold, adventurous, and full of character. The identity inspired the bar’s interior palette and playful energy, creating a memorable space where guests could continue the experience long after enjoying their fish and chips.
