Ironman
Cocowater
Bringing Natural
Energy to Life
- Brand Strategy
- Brand Architecture
- Creative Development
- Packaging Design
- Production
Ironman / South East Asia
The Challenge
Cocowater, a natural electrolyte, needed to stand out as a healthier alternative to artificial sports drinks while resonating with the active lifestyle of athletes.
The Insight
By partnering with the renowned Ironman race franchise, we recognized an opportunity to communicate Cocowater's natural benefits through a design that would capture the essence of health and vitality.
The Impact
Using natural cues like abstract palm trees and ocean waves, the design successfully evoked a sense of energy and relevance, aligning Cocowater with the Ironman brand and appealing to athletes seeking a healthier hydration option.
The Challenge
Cocowater, a natural electrolyte, needed to stand out as a healthier alternative to artificial sports drinks while resonating with the active lifestyle of athletes.
The Insight
By partnering with the renowned Ironman race franchise, we recognized an opportunity to communicate Cocowater's natural benefits through a design that would capture the essence of health and vitality.
The Impact
Using natural cues like abstract palm trees and ocean waves, the design successfully evoked a sense of energy and relevance, aligning Cocowater with the Ironman brand and appealing to athletes seeking a healthier hydration option.
