Chiko
Koffy
Indulgent Coffee Flavoured Candies
- Brand Strategy
- Brand Architecture
- Creative Development
- Packaging Design
- Production
Sweets of Oman / Oman
The Challenge
To create a new brand for a premium coffee-flavoured candy launching in the Middle East, capturing the indulgence and aroma of real coffee in a distinctive, ownable style that would appeal to adult consumers.
The Insight
Authentic coffee cues were central to establishing appetite and credibility. The brandmark was designed as if stenciled onto a wooden tabletop, while surrounding elements such as candies, wrappers, cups, and beans interact naturally within the scene to create a rich, immersive setting.
The Impact
A cohesive, flavour-led range was developed, with dark brown tones for Espresso and warm, milky browns for Cappuccino, each reflecting the flavour and colour of coffee. The launch sold out immediately, leading to an extended range across multiple formats.
The Challenge
To create a new brand for a premium coffee-flavoured candy launching in the Middle East, capturing the indulgence and aroma of real coffee in a distinctive, ownable style that would appeal to adult consumers.
The Insight
Authentic coffee cues were central to establishing appetite and credibility. The brandmark was designed as if stenciled onto a wooden tabletop, while surrounding elements such as candies, wrappers, cups, and beans interact naturally within the scene to create a rich, immersive setting.
The Impact
A cohesive, flavour-led range was developed, with dark brown tones for Espresso and warm, milky browns for Cappuccino, each reflecting the flavour and colour of coffee. The launch sold out immediately, leading to an extended range across multiple formats.
