Bakehouse
on Wentworth
Capturing Authenticity for an Artisan Bakery Chain
- Brand Strategy
- Creative Development
- Brand Identity
- Brand Environment
- Production
Bakehouse on Wentworth
Blue Mountains, Australia
The Challenge
Create a distinctive brand identity for an artisan bakery chain across Sydney and the Blue Mountains, capturing the craft and tradition of baking while appealing to modern audiences.
The design had to work seamlessly across signage, interiors, print, packaging, uniforms, and digital platforms for a cohesive experience.
The Insight
A woodcut illustration of a baker’s hands kneading dough symbolised the artisanal, hands-on craft and conveyed care, skill, and a timeless, earthy aesthetic that resonated with both urban and rural communities.
The Impact
The cohesive design, anchored by the signature woodcut illustration, made the bakery instantly recognisable and fostered strong brand loyalty, cementing its place as a local favourite.
The Challenge
Create a distinctive brand identity for an artisan bakery chain across Sydney and the Blue Mountains, capturing the craft and tradition of baking while appealing to modern audiences.
The design had to work seamlessly across signage, interiors, print, packaging, uniforms, and digital platforms for a cohesive experience.
The Insight
A woodcut illustration of a baker’s hands kneading dough symbolised the artisanal, hands-on craft and conveyed care, skill, and a timeless, earthy aesthetic that resonated with both urban and rural communities.
The Impact
The cohesive design, anchored by the signature woodcut illustration, made the bakery instantly recognisable and fostered strong brand loyalty, cementing its place as a local favourite.
