Bia Saigon
Gold
Limited Edition premium look that stayed around longer
- Brand Strategy
- Brand Architecture
- Creative Development
- Packaging Design
- Production
Bia Saigon / Vietnam
The Challenge
Transform Saigon Gold’s previously lackluster packaging into a premium, gift-worthy design that exudes sophistication and elevates the product’s status for special occasions.
The Insight
Drawing inspiration from luxurious elements like gold bullion, we incorporated high-end finishes and materials to create a packaging design that matched the product’s true worth, giving it the prestige it deserved.
The Impact
The refined, metallic finish immediately captured attention, standing out with elegance and allure. As a result, the product’s appeal grew, leading to its success beyond the limited edition release and solidifying its place in the market.
Lac Viet Tet Edition
Following the success with Saigon Gold, we were invited to create a limited edition Tet campaign for Lac Viet. Using the star as a central motif, the design blended modern graphics with traditional Tet elements, producing a vibrant, celebratory look across packaging and point-of-sale materials. The campaign elevated the brand’s festive presence and created a memorable experience for consumers.
The Challenge
Transform Saigon Gold’s previously lackluster packaging into a premium, gift-worthy design that exudes sophistication and elevates the product’s status for special occasions.
The Insight
Drawing inspiration from luxurious elements like gold bullion, we incorporated high-end finishes and materials to create a packaging design that matched the product’s true worth, giving it the prestige it deserved.
The Impact
The refined, metallic finish immediately captured attention, standing out with elegance and allure. As a result, the product’s appeal grew, leading to its success beyond the limited edition release and solidifying its place in the market.
Lac Viet Tet Edition
Following the success with Saigon Gold, we were invited to create a limited edition Tet campaign for Lac Viet. Using the star as a central motif, the design blended modern graphics with traditional Tet elements, producing a vibrant, celebratory look across packaging and point-of-sale materials. The campaign elevated the brand’s festive presence and created a memorable experience for consumers.
