C2
Iced Tea Range
Immunity And Beyond
- Brand Strategy
- Brand Architecture
- Portfolio Management
- Creative Development
- Packaging Design
- Production
URC / C2 Vietnam
The Challenge
Launch a new, premium iced tea o ering with scientifically proven immunity boosters, standing out in a competitive category while complementing the existing C2 range.
The Insight
Following the pandemic, consumers were looking for functional beverages that combined efficacy with indulgence. The design needed to communicate premium quality, health benefits, and modern appeal while remaining clearly part of the C2 family.
The Impact
The launch successfully positioned C2 Immunity as a standout, science-backed addition to the portfolio. Premium cues, clear product messaging, and striking packaging differentiated it from both competitors and existing C2 variants.
Also in the Range
We also designed the full C2 portfolio:
C2 Milk Tea – tapping into modern flavour trends
C2 Core Green Tea – the heartland of the brand
C2 Black Tea – a variation to attract new users
The Challenge
Launch a new, premium iced tea o ering with scientifically proven immunity boosters, standing out in a competitive category while complementing the existing C2 range.
The Insight
Following the pandemic, consumers were looking for functional beverages that combined efficacy with indulgence. The design needed to communicate premium quality, health benefits, and modern appeal while remaining clearly part of the C2 family.
The Impact
The launch successfully positioned C2 Immunity as a standout, science-backed addition to the portfolio. Premium cues, clear product messaging, and striking packaging differentiated it from both competitors and existing C2 variants.
Also in the Range
We also designed the full C2 portfolio:
C2 Milk Tea – tapping into modern flavour trends
C2 Core Green Tea – the heartland of the brand
C2 Black Tea – a variation to attract new users
