Cadbury
Bites & Zip
Revamping the SEA Chocolate Portfolio
- Brand Strategy
- Brand Architecture
- Portfolio Management
- Creative Development
- Packaging Design
- OOH Campaign
- Production
Mondelez / Cadbury
South East Asia
The Challenge
To develop distinctive brand identities for Cadbury Dairy Milk Bites and Cadbury Zip—two very different chocolate products under the same masterbrand, ensuring each felt relevant to Southeast Asian consumers while maintaining Cadbury’s familiar warmth and quality.
Cadbury Dairy Milk Bites
A premium chocolate snack highlighting rich milk content and indulgent inclusions like almond, hazelnut, and raisin. A unique bite-shaped branding device communicates flavour through colour and personality, while product imagery showcases both the chocolate and its ingredients, creating a bold, refined, and snackable design.
Cadbury Zip
A fun, accessible wafer chocolate bar, Cadbury Zip targets younger, energetic consumers. Dynamic visuals and a playful tone bring the chocolate and wafer layers to life, while metallic accents add visual interest without moving it into the premium category.
The Impact
Both products stand apart within the Cadbury portfolio while feeling unmistakably part of the family. Together, they strengthened Cadbury’s presence across Southeast Asia, appealing to both premium chocolate lovers and everyday snackers alike.
The Challenge
To develop distinctive brand identities for Cadbury Dairy Milk Bites and Cadbury Zip—two very different chocolate products under the same masterbrand, ensuring each felt relevant to Southeast Asian consumers while maintaining Cadbury’s familiar warmth and quality.
Cadbury Dairy Milk Bites
A premium chocolate snack highlighting rich milk content and indulgent inclusions like almond, hazelnut, and raisin. A unique bite-shaped branding device communicates flavour through colour and personality, while product imagery showcases both the chocolate and its ingredients, creating a bold, refined, and snackable design.
Cadbury Zip
A fun, accessible wafer chocolate bar, Cadbury Zip targets younger, energetic consumers. Dynamic visuals and a playful tone bring the chocolate and wafer layers to life, while metallic accents add visual interest without moving it into the premium category.
The Impact
Both products stand apart within the Cadbury portfolio while feeling unmistakably part of the family. Together, they strengthened Cadbury’s presence across Southeast Asia, appealing to both premium chocolate lovers and everyday snackers alike.
