Posted on

Arnott’s

Arnott's

Snack Range

From classic cookies to playful and healthy treats

  • Brand Strategy
  • Brand Architecture
  • Portfolio Management
  • Creative Development
  • Packaging Design
  • Production

Arnott's / Indonesia

The Challenge

Good Time, Indonesia’s number one cookie sold throughout Southeast Asia, needed a packaging redesign that reflected its homestyle, natural qualities while maintaining strong brand recognition.

The Insight

Consumers crave authentic, homemade products made with natural ingredients. The design needed to evoke warmth and comfort through kitchen-inspired imagery.

The Impact

The refreshed packaging used textured elements and photography to create a natural, freshly baked feel. The flexible system worked across the entire range, enhancing Good Time's image as a comforting, wholesome treat.

Good Time Vitago

A health-oriented variant of the core range, Vitago emphasised better-for-you ingredients and energy, while maintaining warmth and recognisability within the Good Time family.

Nyam Nyam

A completely separate, playful snack brand aimed at young children. The design uses simple illustrations and product images to bring personality and interest to the range. Each variant has a unique shape that relates to the product and works in harmony with its colour palette.

The Challenge

Good Time, Indonesia’s number one cookie sold throughout Southeast Asia, needed a packaging redesign that reflected its homestyle, natural qualities while maintaining strong brand recognition.

More
Posted on

Campbell’s Soups Range

Campbell's

Soups Range

Infusing Freshness into Convenience

  • Brand Strategy
  • Brand Architecture
  • Portfolio Management
  • Creative Development
  • Packaging Design
  • Production

Campbell's / Malaysia

The Challenge

Campbell’s Minute Soup needed a packaging redesign to highlight fresh ingredients and convenience while reducing visual clutter and maintaining brand recognition.

The Insight

Consumers want fresh, wholesome ingredients with the convenience of a quick, ready-made meal. The design integrated vibrant, farmer’s market-style visuals of fresh ingredients around a central soup mug, creating a simple, inviting scene.

The Impact

The new packaging effectively showcased fresh ingredients with clear, appetising imagery. By using a unified design, it reduced clutter and reinforced the message of quality and convenience, positioning Campbell’s Minute Soup as a comforting, easy meal option.

The design was so well received, we were then asked to revamp the Condensed Soups range.

The Challenge

Campbell’s Minute Soup needed a packaging redesign to highlight fresh ingredients and convenience while reducing visual clutter and maintaining brand recognition.

More
Posted on

Nescafé Cafe Viet Roasted & Ground Coffee

Nescafé
Café Viet

Roast & Ground

Leveraging Vietnam's Unique Coffee Culture

  • Brand Strategy
  • Brand Architecture
  • Creative Development
  • Packaging Design
  • OOH Campaign
  • Production

Nescafé / Café Viet, Vietnam

The Challenge

Nescafé in Vietnam was well-known for its 3-in-1 instant coffee. As the brand entered the Roast and Ground segment of the market, which involves preparing coffee with a traditional filter using 100% real coffee, it was crucial to effectively communicate the key difference to the consumer.

The Insight

To highlight the authenticity of the product and emphasize its 100% real Vietnamese coffee, we tapped into local culture by incorporating the traditional Vietnamese coffee filter, known as the ‘Phin’, into the packaging design.

The Impact

By making the entire pack look like a Phin coffee filter, we reinforced the message of genuine, high-quality Vietnamese coffee, distinguishing the pack from the competition and aligning with local coffee traditions.

The Challenge

Nescafé in Vietnam was well-known for its 3-in-1 instant coffee. As the brand entered the Roast and Ground segment of the market, which involves preparing coffee with a traditional filter using 100% real coffee, it was crucial to effectively communicate the key difference to the consumer.

More
Posted on

Prego Pasta and Sauces

Prego

Pasta & Sauces

Malaysia's Market Leader In Pasta and Sauces

  • Brand Strategy
  • Brand Architecture
  • Portfolio Management
  • Creative Development
  • Packaging Design
  • Production

Campbell's / Prego Malaysia

The Challenge

Prego, Malaysia’s No.1 pasta and sauce brand, needed a packaging refresh to highlight quality ingredients and easy preparation while maintaining its appeal as an everyday family favourite.

The Insight

Consumers associate quality with fresh ingredients. The design focused on vibrant photography of real ingredients, tomatoes, mushrooms, cheese, alongside appetising meal imagery to inspire confidence and purchase.

The Impact

The refreshed packaging created a strong, cohesive range look, enhancing shelf appeal and brand recognition. Clear visuals reinforced trust and convenience, strengthening Prego’s leadership in the category.

The Challenge

Prego, Malaysia’s No.1 pasta and sauce brand, needed a packaging refresh to highlight quality ingredients and easy preparation while maintaining its appeal as an everyday family favourite.

More