Nescafé Cafe Viet Roasted & Ground Coffee

Nescafé in Vietnam has always been known for 3-in-1 instant coffee. Upon entering the Roast and Ground segment of the market, where 100% real coffee is prepared with a filter, it was essential that the point of difference was communicated to the consumer.

The whole pack becomes the ‘Phin’, the traditional Vietnamese coffee filter, to reinforce the 100% real Vietnamese coffee message.

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