Category: Works

The Challenge

Vesco Foods set out to reinvent the freezer aisle with a brand that could break stereotypes proving that frozen meals could be both healthy and delicious. The goal? To attract health-conscious consumers while maintaining strong taste appeal.

The Insight

People want convenient, nutritious meals without compromise. Super Nature was crafted as a bold, vibrant brand that communicates freshness, quality, and wellbeing while standing out on the shelf. Its strong identity and enticing packaging reflect the brand’s commitment to real, wholesome ingredients.

The Impact

Super Nature has transformed the category, leading Australia’s convenience meal market in under six years. The introduction of Super Pulses further expanded its reach, proving that frozen meals can be a gateway to healthier eating without sacrificing taste or convenience.

The Challenge

Refresh Nestlé Temptations to reconnect with modern consumers seeking both indulgence and quality. The goal was to enhance the ice-cream experience across every touchpoint, from taste and texture to packaging and presentation while preserving the brand’s familiar warmth and accessibility.

The Insight

Consumers crave more than just ice cream; they want a moment of pure pleasure. By creating creamier, richer flavours with real ingredients and introducing sleek, reusable, microwavable tubs, we transformed Temptations into a refined, shareable treat that satisfies both the senses and the lifestyle of today’s consumers.

The Impact

Nestlé Temptations re-emerged as a more indulgent and sophisticated experience, offering creamier, chunkier, and fruitier flavours in beautifully designed packaging.
The refresh reignited affection for the brand and positioned Temptations as the preferred choice for those who desire premium quality with the trusted comfort of Nestlé.

The Challenge

O’Cean sought to expand from mainstream beverages into the premium mixer category in India. The goal was to create a new identity that reflected a more sophisticated, elevated positioning.

The Insight

To convey quality and refinement, a minimalist design approach was adopted. The name was abbreviated to O’ to create a distinct, premium sub-brand, while the design focused on clarity, purity, and understated elegance. The products themselves featured premium, natural ingredients to support the elevated positioning.

The Impact

The result was O’ Smart Natural Mixers, a brand that exudes simplicity, elegance, and sophistication, clearly distinguishing O’Cean in the growing premium mixers market.

The Challenge

To develop distinctive brand identities for Cadbury Dairy Milk Bites and Cadbury Zip—two very different chocolate products under the same masterbrand, ensuring each felt relevant to Southeast Asian consumers while maintaining Cadbury’s familiar warmth and quality.

Cadbury Dairy Milk Bites

A premium chocolate snack highlighting rich milk content and indulgent inclusions like almond, hazelnut, and raisin. A unique bite-shaped branding device communicates flavour through colour and personality, while product imagery showcases both the chocolate and its ingredients, creating a bold, refined, and snackable design.

Cadbury Zip

A fun, accessible wafer chocolate bar, Cadbury Zip targets younger, energetic consumers. Dynamic visuals and a playful tone bring the chocolate and wafer layers to life, while metallic accents add visual interest without moving it into the premium category.

The Impact

Both products stand apart within the Cadbury portfolio while feeling unmistakably part of the family. Together, they strengthened Cadbury’s presence across Southeast Asia, appealing to both premium chocolate lovers and everyday snackers alike.

The Challenge

The adult health snack segment was saturated with dated low-carb and calorie-based offers. Consumers especially women 35+ wanted modern, multi-benefit snacks that fit evolving lifestyle needs without compromising taste.

The Insight

Consumers managing their health are seeking satisfying, guilt-free treats. They want taste, fibre, protein, and portion control but without the chalky textures, fake sweeteners, or 90s diet-brand vibes.

The Impact

SnackHQ Pick Me Up positioned itself as a next-gen snack: delicious, 100 calories, high fibre, 8g protein, and 4HSR. We created the Brand to dial up flavour appeal and functional benefits, supported by a strong promotional and shelf presence strategy to secure standout in a premium category.

The Challenge

To create a new range of fruit jellies for kids—fun, appealing, and wholesome—while meeting diverse dietary needs across the Middle East and South Asia. The product had to clearly communicate its 100% vegetarian recipe, made with real fruit juice and no beef gelatin.

The Insight

Many gummies in the region rely on animal-based gelatin, excluding many consumers. Froosh offered a chance to create an inclusive, joyful brand that parents could trust and children would love.

The Impact

A simple, honest design reflected the purity and innocence of the product, brought to life through quirky, expressive illustrations and a fresh palette of white, green, and fruit-inspired accents. The result is a brand that feels playful, natural, and genuinely good—inside and out.

The Challenge

The fruit snack category had become predictable, with few options that felt truly natural, exciting or satisfying. SnackHQ set out to create something fresh and craveable—reimagining the classic fruit slice as a modern, feel-good snack made with simple, real ingredients.

The Insight

Consumers were looking for lighter, clean-label snacks that still delivered on taste and texture. They wanted options that felt wholesome yet fun, made from ingredients they could trust, without compromising on flavour or enjoyment.

The Impact

Natural Fruit Slice emerged as a vibrant new take on everyday snacking—bright, fruity and naturally delicious. Its playful yet wholesome identity captures the joy of simple ingredients done right, bringing new energy and appetite appeal to the fruit snack aisle.

The Challenge

Lee Kum Kee is renowned for its traditional, high-quality products. However, their consumer base was aging, and they sought to appeal to a younger and more global audience.

The Insight

To stay true to its Asian roots while appealing to younger consumers, Lee Kum Kee created the Asian Twist range, fun and convenient sauces that add authentic Asian flavour to everyday dishes like salads, rice, and noodles.

The Impact

Asian Twist, a new global range from Lee Kum Kee, created to add a unique taste of Asia to any dish. Its name and identity reflect the fusion of flavours and the exciting twist these sauces bring, supported by a strong product architecture that enabled easy expansion.

The Challenge

Sagota Beer’s generic identity failed to stand out against international competitors. To compete in the premium market, it needed a distinctive positioning that celebrated its Vietnamese heritage while appealing to modern consumers.

The Insight

To move beyond its Heineken-like image, the brand embraced The Spirit of Saigon, a design that reflects local pride, energy, and authenticity. A five-sided brand device symbolising luck and heritage created a strong emotional connection with consumers.

The Impact

With its revitalised identity, Sagota Beer now stands out as a distinctly Vietnamese premium brand. The redesign strengthened consumer trust, improved market positioning, and reinforced Sagota’s reputation for quality and cultural pride.

The Challenge

The muesli bar aisle had become a sea of sameness, offering little excitement or innovation. As snacking habits evolved, SnackHQ set out to redefine what better-for-you snacking could be—creating a bold, flexible masterbrand anchored by a distinctive brandmark that captured taste, fun and nutritional reassurance.

The Insight

With Gen Z and Millennials snacking more often and expecting both function and flavour, the opportunity was to inject energy and modernity into a tired category. The SnackHQ brandmark became the symbol of this shift—bold, playful and trustworthy-uniting all ranges under one joyful, crave-worthy identity.

The Impact

SnackHQ emerged as a vibrant, category leading brand that reimagines healthy snacking. Its energetic brandmark and identity connect packaging and campaigns across ranges like Pick Me Up, Gooey Centres and Natural Fruit Slice, making better-for-you snacking feel exciting, modern and full of flavour.

The Challenge

To strengthen Nestlé Milk’s position as the market leader in the Philippines by creating a bold, confident design that clearly communicates quality and trust in a highly commoditised category.

The Insight

With little visual differentiation among milk brands, consumers rely on trust, heritage, and clarity to guide their choice. The design emphasised Nestlé’s 140+ years of dairy expertise, using a strong stamp of approval and clear colour coding to signal authenticity and reliability.

The Impact

A simple, fresh, and confident design reaffirmed Nestlé’s leadership and quality credentials, standing out on shelf through bold branding, clean composition, and instantly recognisable cues of trust and freshness.

The Challenge

Mahsuri is a range of dark sauces from Malaysia. The previous design was plain and unremarkable, failing to capture attention or connect with modern Malaysians. The goal was to create a vibrant, contemporary brand reflecting Malaysia’s multicultural identity and appealing to progressive home cooks.

The Insight

While many sauce brands looked overtly Chinese, Malaysian consumers, particularly ethnic Malays, wanted flavours and visuals that felt more relevant and exciting. The new design introduced bold colours, energetic splashes of sauce and ingredients, and a touch of metallic silver around the brandmark to convey quality and modernity.

The Impact

The relaunch of three core products was a major success, boosting sales and brand visibility. Its strong performance led to the development of several new products, establishing Mahsuri as a modern, homegrown alternative to traditional Chinese-style sauces.

The Challenge

To refresh Nestlé Gold Corn Flakes for launch across the Middle East and Africa, creating a cleaner, more contemporary look that brings appetite, freshness, and simplicity while reinforcing natural goodness.

The Insight

Consumers in these regions respond strongly to cues of nature, warmth, and vitality. Honest, uplifting imagery such as corncobs, golden flakes, open skies, and sunlight could re-energise the brand and evoke the optimism of breakfast time.

The Impact

A revitalised design balances clarity with warmth. Both variants feature natural cameos of corn kernels to express authenticity and freshness, while the Honey variant adds honeycomb and rich golden tones to highlight flavour and indulgence.

The Challenge

WOAH! Protein Ice Cream set out to redefine indulgence by creating Singapore’s first high-protein, low-carb, low-fat ice cream. The goal was to establish itself as the country’s #1 healthy protein ice cream while paving the way for future expansion into protein-rich products like yogurt and pizza.

The Insight

Consumers often face a trade-off between health and taste. WOAH! was strategically positioned to deliver both-the powerful health benefits of high-protein ice cream with the rich, creamy mouthfeel of traditional premium ice creams.

The Impact

The integration of "WOAH!" with an exclamation mark enhances brand recognition, evoking energy, satisfaction, and well-being. Its bold logo and sophisticated packaging create a striking visual identity that stands out on shelves, differentiating it from competitors and reinforcing WOAH! as a category leader in health-focused indulgence.

The Challenge

The Indonesian chili sauce market is highly competitive, with numerous products available. However, many of these brands struggled to carve out a distinct visual identity and often strayed too far from traditional elements.

The Insight

To stand out, it was essential to tap into Indonesia's cultural heritage. The solution lay in embracing traditional imagery, incorporating unique shapes, and weaving in Batik textures to evoke a sense of authenticity.

The Impact

This design strategy helped Indofood reconnect with its cultural roots, offering a visually striking and distinctive presence in the market, while remaining true to traditional influences.

The Challenge

Four’N Twenty wanted to energise its Traveller range with a bold new Chilli Beef flavour and a major promotion tied to the Paris 2024 Olympic Games. The goal was to stand out in the frozen-food aisle, attract new consumers, and drive excitement through a high-value prize campaign.

The Insight

Fans of classic Australian pies are open to trying new flavours when they feel connected to the brand story. By pairing a spicy new flavour with the chance to win a trip to Paris 2024, Four’N Twenty turned everyday snacking into an aspirational experience that built emotional engagement.

The Impact

The launch reignited interest in the Traveller range, boosting visibility and sales. The Olympic promotion extended reach and consumer participation, reinforcing Four’N Twenty as an iconic yet evolving Australian brand.

The Challenge

Cocowater, a natural electrolyte, needed to stand out as a healthier alternative to artificial sports drinks while resonating with the active lifestyle of athletes.

The Insight

By partnering with the renowned Ironman race franchise, we recognized an opportunity to communicate Cocowater's natural benefits through a design that would capture the essence of health and vitality.

The Impact

Using natural cues like abstract palm trees and ocean waves, the design successfully evoked a sense of energy and relevance, aligning Cocowater with the Ironman brand and appealing to athletes seeking a healthier hydration option.

The Challenge

Transform Saigon Gold’s previously lackluster packaging into a premium, gift-worthy design that exudes sophistication and elevates the product’s status for special occasions.

The Insight

Drawing inspiration from luxurious elements like gold bullion, we incorporated high-end finishes and materials to create a packaging design that matched the product’s true worth, giving it the prestige it deserved.

The Impact

The refined, metallic finish immediately captured attention, standing out with elegance and allure. As a result, the product’s appeal grew, leading to its success beyond the limited edition release and solidifying its place in the market.

Lac Viet Tet Edition

Following the success with Saigon Gold, we were invited to create a limited edition Tet campaign for Lac Viet. Using the star as a central motif, the design blended modern graphics with traditional Tet elements, producing a vibrant, celebratory look across packaging and point-of-sale materials. The campaign elevated the brand’s festive presence and created a memorable experience for consumers.

The Challenge

Fitness Outcomes needed a brand and packaging refresh to better align with its high-performance positioning. The goal was to enhance its credibility in the health and fitness space while standing out in the competitive ready-meal category.

The Insight

Athletes and fitness-focused consumers demand both peak nutrition and an aspirational brand experience. The rebrand needed to reflect the premium quality of the meals while reinforcing their role in unlocking potential through balanced, high-protein nutrition.

The Impact

The bold, sophisticated redesign introduces a premium black and gold identity, emphasising strength, performance, and quality. The sleek, structured packaging showcases the nutrient-rich meals with dynamic typography and strong visual cues. The refreshed brand now speaks directly to high-achievers, reinforcing Fitness Outcomes as the go-to meal solution for those who fuel with purpose.