Category: Works

The Challenge

Create a premium yet approachable brand that connects boutique Margaret River wineries with Singapore’s discerning wine lovers. The brand needed to express sophistication and trust while celebrating the relaxed authenticity of Australian wine culture. It had to feel modern, confident, and distinctive enough to stand out in an international luxury market.

The Insight

Many Singaporean expats visiting Margaret River fall in love with exceptional small-batch wines they can’t find back home. Corkers identified an opportunity to bring these hidden treasures directly to them through a curated membership model. By blending Australian authenticity with international polish, the brand could offer something both exclusive and emotionally resonant a genuine connection between the maker and the drinker.

The Impact

Corkers emerged as a sophisticated yet inviting identity that reflects the best of Australian winemaking. The brand captures the spirit of discovery, craftsmanship, and community, positioning Corkers as more than a distributor, it is a collective celebrating the journey from vineyard to glass. The result is a trusted, modern brand that resonates with wine lovers seeking both quality and story.

The Challenge

To create a fun and engaging identity for Gooey Centres, a snack bar range with delicious flavours and a soft, gooey centre. The brand needed to appeal to kids while reassuring parents with its wholesome credentials.

The Insight

We developed a distinctive wobbly splash design that felt playful yet well considered, paired with unique typography and bold bar illustrations. Bright, natural colours added energy without feeling garish or artificial, supporting the product’s healthy, trustworthy positioning.

The Impact

The range launched with four flavours and a strong campaign platform built around the slogan ‘Approved by parents, loved by kids.’ Key visuals extended across out-of-home, digital, and web, creating a cohesive and memorable brand world.

The Challenge

Lean Cuisine needed to modernise its digital presence and bring “Lean in to simple balanced nutrition” to life through an engaging campaign, website and app experience that connects with today’s health-conscious audience.

The Insight

Consumers want healthy convenience that feels authentic and personalised. Partnering with nutritionist Susie Burrell, we built a digital experience that simplifies meal planning, encourages balance, and inspires better everyday choices.

The Impact

The refreshed creative platform unites campaign, web and app into one cohesive brand experience. Lean Cuisine now stands as a trusted, intuitive companion in modern wellbeing, simple, balanced and beautifully human.

The Challenge

Create limited-edition cans that capture Sprite’s youthful, energetic personality while standing out on shelf.

The Insight

Collaborating with a renowned graffiti artist, bold street-inspired visuals reinforced Sprite’s dynamic, playful values.

The Impact

The cans became highly collectible, generating buzz and excitement while strengthening Sprite’s position as a fresh, creative brand.

Coca-Cola Break Limited Edition

Interactive maze games encouraged people to pause with a Coke, creating playful engagement during the afternoon.

Fanta – Selfie Campaign

Illustrated elements like lips, moustaches, and glasses allowed consumers to take fun selfies and upload them online, boosting social interaction.

Dasani – Flavoured Waters

New lightly fruit-flavoured variants made Dasani more appealing and encouraged consumers to enjoy hydration in a more exciting way.

The Challenge

Create a distinctive brand identity for an artisan bakery chain across Sydney and the Blue Mountains, capturing the craft and tradition of baking while appealing to modern audiences.
The design had to work seamlessly across signage, interiors, print, packaging, uniforms, and digital platforms for a cohesive experience.

The Insight

A woodcut illustration of a baker’s hands kneading dough symbolised the artisanal, hands-on craft and conveyed care, skill, and a timeless, earthy aesthetic that resonated with both urban and rural communities.

The Impact

The cohesive design, anchored by the signature woodcut illustration, made the bakery instantly recognisable and fostered strong brand loyalty, cementing its place as a local favourite.

The Challenge

The kids’ health snack segment was cluttered with uninspiring, low-nutrition options dominated by sugar-laden brands. We needed to carve out a unique space that appealed directly to upper primary children while reassuring parents with real health credentials.

The Insight

Kids crave fun and flavour, while parents demand trust and nutrition. The opportunity was to create a brand that spoke directly to both—energising and exciting for kids, while backed by serious nutritional value for parents.

The Impact

We brought Refil Kids to life with a bold, high-energy visual identity and punchy pack messaging. Clear hierarchy elevated the 5 Health Star Rating and “<2g sugar” claims, while flavour-led design and vibrant colourways captured shelf attention. The unified Refil logo ensured future cohesion across the adult range.

The Challenge

Parents struggle to find nutritious, convenient, and delicious meals for their little ones. Annabel Karmel set out to redefine frozen kids’ meals,offering options that are balanced, tasty, and made with real ingredients—without artificial additives or preservatives.

The Insight

Busy parents need trustworthy solutions that save time without compromising on quality. AK Little Meals were designed with child-friendly flavour and textures, ensuring mealtime is stress-free, nutritious, and enjoyable. Each meal is inspired by Annabel Karmel’s expertise in children’s nutrition, providing a perfect balance of taste and health.

The Impact

AK Little Meals has transformed the frozen kids' meal category in Australia, giving parents peace of mind while making mealtime easier. With a growing range of wholesome, ready-to-eat meals, feeding little ones well has never been simpler.

The Challenge

Kinh Do’s bread and cake range needed a packaging refresh to improve shelf visibility and product navigation, especially for items placed low on shelves. The goal was to balance clear branding with easy variant recognition while maintaining a natural, fresh look.

The Insight

Natural textures and high-quality photography conveyed freshness, while distinct colour palettes for each range made navigation easy, even when packs were partially hidden.

The Impact

Over 30 packs were redesigned with new photography and a cohesive visual system. The result improved shelf impact, clarity, and ease of choice, creating a fresher, more unified brand presence.

The Challenge

To create a sophisticated brand identity for premium river cruises across Vietnam, Cambodia, Myanmar, and Laos—expressing luxury, authenticity, and exclusivity for discerning travellers.

The Insight

The design needed to evoke both elegance and a sense of place. High-quality photography and illustration showcased the region’s beauty, blending refinement with cultural depth.

The Impact

A refined identity and suite of materials captured the essence of Southeast Asia through soft, earthy tones and evocative imagery, positioning the brand as a leader in luxury river cruising.

The Challenge

To create a new brand for a premium coffee-flavoured candy launching in the Middle East, capturing the indulgence and aroma of real coffee in a distinctive, ownable style that would appeal to adult consumers.

The Insight

Authentic coffee cues were central to establishing appetite and credibility. The brandmark was designed as if stenciled onto a wooden tabletop, while surrounding elements such as candies, wrappers, cups, and beans interact naturally within the scene to create a rich, immersive setting.

The Impact

A cohesive, flavour-led range was developed, with dark brown tones for Espresso and warm, milky browns for Cappuccino, each reflecting the flavour and colour of coffee. The launch sold out immediately, leading to an extended range across multiple formats.

The Challenge

Create a distinct British-inspired brand identity for a fish and chip shop in Vietnam, appealing to both locals and tourists across signage, menus, merchandise, and digital platforms.

The Insight

The British flag and its iconic colours anchored the identity, symbolising authenticity and quality. Familiar British motifs evoked nostalgia and trust, while a modern, inviting aesthetic ensured relevance to both Vietnamese customers and international visitors.

The Impact

The cohesive brand identity made the shop instantly recognisable and memorable, increasing foot traffic and establishing it as the top fish and chip destination in Vietnam.

Extension: The Wreck Bar

Building on the success of Union Jack’s, The Wreck bar was introduced downstairs at one of their establishments as a spirited extension of the brand. Keeping with the nautical theme, the design drew from the idea of a sinking ship, bold, adventurous, and full of character. The identity inspired the bar’s interior palette and playful energy, creating a memorable space where guests could continue the experience long after enjoying their fish and chips.

The Challenge

Launch a new, premium iced tea o ering with scientifically proven immunity boosters, standing out in a competitive category while complementing the existing C2 range.

The Insight

Following the pandemic, consumers were looking for functional beverages that combined efficacy with indulgence. The design needed to communicate premium quality, health benefits, and modern appeal while remaining clearly part of the C2 family.

The Impact

The launch successfully positioned C2 Immunity as a standout, science-backed addition to the portfolio. Premium cues, clear product messaging, and striking packaging differentiated it from both competitors and existing C2 variants.

Also in the Range

We also designed the full C2 portfolio:

C2 Milk Tea – tapping into modern flavour trends

C2 Core Green Tea – the heartland of the brand

C2 Black Tea – a variation to attract new users

The Challenge

As the Philippines’ leading energy drink expanded into global markets, a new canned format made it look more like a soft drink than an energy drink. The task was to inject stronger energy cues while preserving the brand’s familiar identity.

The Insight

Energy drinks rely on instant recognition, through bold symbolism, intensity, and attitude. To compete internationally, the design needed to project boldness, power, and modernity, creating stronger energy codes with global appeal.

The Impact

A revitalized identity restored the brand’s energy credentials and global relevance, launching successfully in Myanmar before rolling out to countries worldwide.