The best selling energy drink in the Philippines, sold in RGB and PET bottles. Expansion began in Myanmar. The export product however was sold in cans. Unfortunately once put into a can, the existing design behaved very much like a carbonated soft drink and it was very unclear what the product actually was. The challenge was to inject much stronger energy cues, whist still maintaining the link with the original design. We were challenged to create boldness, relevance and modernity that would appeal to a contemporary international market.
