Froosh
Fruit Jellies
100% Vegetarian
Real Fruit Juice
- Brand Strategy
- Brand Architecture
- Creative Development
- Packaging Design
- Production
Sweets of Oman / Oman
The Challenge
To create a new range of fruit jellies for kids—fun, appealing, and wholesome—while meeting diverse dietary needs across the Middle East and South Asia. The product had to clearly communicate its 100% vegetarian recipe, made with real fruit juice and no beef gelatin.
The Insight
Many gummies in the region rely on animal-based gelatin, excluding many consumers. Froosh offered a chance to create an inclusive, joyful brand that parents could trust and children would love.
The Impact
A simple, honest design reflected the purity and innocence of the product, brought to life through quirky, expressive illustrations and a fresh palette of white, green, and fruit-inspired accents. The result is a brand that feels playful, natural, and genuinely good—inside and out.
The Challenge
To create a new range of fruit jellies for kids—fun, appealing, and wholesome—while meeting diverse dietary needs across the Middle East and South Asia. The product had to clearly communicate its 100% vegetarian recipe, made with real fruit juice and no beef gelatin.
The Insight
Many gummies in the region rely on animal-based gelatin, excluding many consumers. Froosh offered a chance to create an inclusive, joyful brand that parents could trust and children would love.
The Impact
A simple, honest design reflected the purity and innocence of the product, brought to life through quirky, expressive illustrations and a fresh palette of white, green, and fruit-inspired accents. The result is a brand that feels playful, natural, and genuinely good—inside and out.
