Heritage Line
Brand Identity
Elevating Luxury Cruising In Southeast Asian
- Brand Strategy
- Brand Identity
- Creative Development
- Digital Application
- Production
Heritage Line / Vietnam
The Challenge
To create a sophisticated brand identity for premium river cruises across Vietnam, Cambodia, Myanmar, and Laos—expressing luxury, authenticity, and exclusivity for discerning travellers.
The Insight
The design needed to evoke both elegance and a sense of place. High-quality photography and illustration showcased the region’s beauty, blending refinement with cultural depth.
The Impact
A refined identity and suite of materials captured the essence of Southeast Asia through soft, earthy tones and evocative imagery, positioning the brand as a leader in luxury river cruising.
The Challenge
To create a sophisticated brand identity for premium river cruises across Vietnam, Cambodia, Myanmar, and Laos—expressing luxury, authenticity, and exclusivity for discerning travellers.
The Insight
The design needed to evoke both elegance and a sense of place. High-quality photography and illustration showcased the region’s beauty, blending refinement with cultural depth.
The Impact
A refined identity and suite of materials captured the essence of Southeast Asia through soft, earthy tones and evocative imagery, positioning the brand as a leader in luxury river cruising.
