Nestlé
Gold Cornflakes
Simple Natural Ingredients To Start The Day
- Brand Strategy
- Brand Architecture
- Creative Development
- Packaging Design
- Production
Nestlé / CPW Dubai
The Challenge
To refresh Nestlé Gold Corn Flakes for launch across the Middle East and Africa, creating a cleaner, more contemporary look that brings appetite, freshness, and simplicity while reinforcing natural goodness.
The Insight
Consumers in these regions respond strongly to cues of nature, warmth, and vitality. Honest, uplifting imagery such as corncobs, golden flakes, open skies, and sunlight could re-energise the brand and evoke the optimism of breakfast time.
The Impact
A revitalised design balances clarity with warmth. Both variants feature natural cameos of corn kernels to express authenticity and freshness, while the Honey variant adds honeycomb and rich golden tones to highlight flavour and indulgence.
The Challenge
To refresh Nestlé Gold Corn Flakes for launch across the Middle East and Africa, creating a cleaner, more contemporary look that brings appetite, freshness, and simplicity while reinforcing natural goodness.
The Insight
Consumers in these regions respond strongly to cues of nature, warmth, and vitality. Honest, uplifting imagery such as corncobs, golden flakes, open skies, and sunlight could re-energise the brand and evoke the optimism of breakfast time.
The Impact
A revitalised design balances clarity with warmth. Both variants feature natural cameos of corn kernels to express authenticity and freshness, while the Honey variant adds honeycomb and rich golden tones to highlight flavour and indulgence.
