Snack HQ
Your great-tasting snacking headquarters.
- Brand Positioning
- Brand Identity
- Brand Collateral
- Digital Persona
- Brand Guidelines
SnackHQ / Australia
The Challenge
The muesli bar aisle had become a sea of sameness, offering little excitement or innovation. As snacking habits evolved, SnackHQ set out to redefine what better-for-you snacking could be—creating a bold, flexible masterbrand anchored by a distinctive brandmark that captured taste, fun and nutritional reassurance.
The Insight
With Gen Z and Millennials snacking more often and expecting both function and flavour, the opportunity was to inject energy and modernity into a tired category. The SnackHQ brandmark became the symbol of this shift—bold, playful and trustworthy-uniting all ranges under one joyful, crave-worthy identity.
The Impact
SnackHQ emerged as a vibrant, category leading brand that reimagines healthy snacking. Its energetic brandmark and identity connect packaging and campaigns across ranges like Pick Me Up, Gooey Centres and Natural Fruit Slice, making better-for-you snacking feel exciting, modern and full of flavour.
The Challenge
The muesli bar aisle had become a sea of sameness, offering little excitement or innovation. As snacking habits evolved, SnackHQ set out to redefine what better-for-you snacking could be—creating a bold, flexible masterbrand anchored by a distinctive brandmark that captured taste, fun and nutritional reassurance.
The Insight
With Gen Z and Millennials snacking more often and expecting both function and flavour, the opportunity was to inject energy and modernity into a tired category. The SnackHQ brandmark became the symbol of this shift—bold, playful and trustworthy-uniting all ranges under one joyful, crave-worthy identity.
The Impact
SnackHQ emerged as a vibrant, category leading brand that reimagines healthy snacking. Its energetic brandmark and identity connect packaging and campaigns across ranges like Pick Me Up, Gooey Centres and Natural Fruit Slice, making better-for-you snacking feel exciting, modern and full of flavour.
