Snack HQ
Natural Fruit Slice & Swizler
Real Fruit & Wholefood
- Brand Strategy/Positioning
- Brand Architecture
- Portfolio Management
- Creative Development
- Packaging Design
- Digital / Social Campaign
- Brand Guidelines
- Production
SnackHQ / Natural Fruit Slice & Swizler Australia
The Challenge
The fruit snack category had become predictable, with few options that felt truly natural, exciting or satisfying. SnackHQ set out to create something fresh and craveable—reimagining the classic fruit slice as a modern, feel-good snack made with simple, real ingredients.
The Insight
Consumers were looking for lighter, clean-label snacks that still delivered on taste and texture. They wanted options that felt wholesome yet fun, made from ingredients they could trust, without compromising on flavour or enjoyment.
The Impact
Natural Fruit Slice emerged as a vibrant new take on everyday snacking—bright, fruity and naturally delicious. Its playful yet wholesome identity captures the joy of simple ingredients done right, bringing new energy and appetite appeal to the fruit snack aisle.
The Challenge
The fruit snack category had become predictable, with few options that felt truly natural, exciting or satisfying. SnackHQ set out to create something fresh and craveable—reimagining the classic fruit slice as a modern, feel-good snack made with simple, real ingredients.
The Insight
Consumers were looking for lighter, clean-label snacks that still delivered on taste and texture. They wanted options that felt wholesome yet fun, made from ingredients they could trust, without compromising on flavour or enjoyment.
The Impact
Natural Fruit Slice emerged as a vibrant new take on everyday snacking—bright, fruity and naturally delicious. Its playful yet wholesome identity captures the joy of simple ingredients done right, bringing new energy and appetite appeal to the fruit snack aisle.
