Snack HQ
Pick Me Up
The Guilt-Free Treats
- Brand Strategy/Positioning
- Brand Architecture
- Portfolio Management
- Creative Development
- Packaging Design
- Digital / Social Campaign
- Brand Guidelines
- Production
SnackHQ / Pick Me Up Australia
The Challenge
The adult health snack segment was saturated with dated low-carb and calorie-based offers. Consumers especially women 35+ wanted modern, multi-benefit snacks that fit evolving lifestyle needs without compromising taste.
The Insight
Consumers managing their health are seeking satisfying, guilt-free treats. They want taste, fibre, protein, and portion control but without the chalky textures, fake sweeteners, or 90s diet-brand vibes.
The Impact
SnackHQ Pick Me Up positioned itself as a next-gen snack: delicious, 100 calories, high fibre, 8g protein, and 4HSR. We created the Brand to dial up flavour appeal and functional benefits, supported by a strong promotional and shelf presence strategy to secure standout in a premium category.
The Challenge
The adult health snack segment was saturated with dated low-carb and calorie-based offers. Consumers especially women 35+ wanted modern, multi-benefit snacks that fit evolving lifestyle needs without compromising taste.
The Insight
Consumers managing their health are seeking satisfying, guilt-free treats. They want taste, fibre, protein, and portion control but without the chalky textures, fake sweeteners, or 90s diet-brand vibes.
The Impact
SnackHQ Pick Me Up positioned itself as a next-gen snack: delicious, 100 calories, high fibre, 8g protein, and 4HSR. We created the Brand to dial up flavour appeal and functional benefits, supported by a strong promotional and shelf presence strategy to secure standout in a premium category.
