Woah!
WOAH! Protein Ice Cream Revolutionising Healthy Indulgence
- Brand Strategy/Positioning
- Brand Architecture
- Portfolio Management
- Creative Development
- Packaging Design
- Digital / Social Campaign
- Brand Guidelines
- Production
Woah Group / Singapore
The Challenge
WOAH! Protein Ice Cream set out to redefine indulgence by creating Singapore’s first high-protein, low-carb, low-fat ice cream. The goal was to establish itself as the country’s #1 healthy protein ice cream while paving the way for future expansion into protein-rich products like yogurt and pizza.
The Insight
Consumers often face a trade-off between health and taste. WOAH! was strategically positioned to deliver both-the powerful health benefits of high-protein ice cream with the rich, creamy mouthfeel of traditional premium ice creams.
The Impact
The integration of "WOAH!" with an exclamation mark enhances brand recognition, evoking energy, satisfaction, and well-being. Its bold logo and sophisticated packaging create a striking visual identity that stands out on shelves, differentiating it from competitors and reinforcing WOAH! as a category leader in health-focused indulgence.
The Challenge
WOAH! Protein Ice Cream set out to redefine indulgence by creating Singapore’s first high-protein, low-carb, low-fat ice cream. The goal was to establish itself as the country’s #1 healthy protein ice cream while paving the way for future expansion into protein-rich products like yogurt and pizza.
The Insight
Consumers often face a trade-off between health and taste. WOAH! was strategically positioned to deliver both-the powerful health benefits of high-protein ice cream with the rich, creamy mouthfeel of traditional premium ice creams.
The Impact
The integration of "WOAH!" with an exclamation mark enhances brand recognition, evoking energy, satisfaction, and well-being. Its bold logo and sophisticated packaging create a striking visual identity that stands out on shelves, differentiating it from competitors and reinforcing WOAH! as a category leader in health-focused indulgence.
