Kinh Do
Fresh Range
Re-Aligning And Refreshing The Portfolio
- Brand Strategy
- Brand Architecture
- Portfolio Management
- Creative Development
- Packaging Design
- Production
Mondelez / Kinh Do Tuoi
Vietnam
The Challenge
Kinh Do’s bread and cake range needed a packaging refresh to improve shelf visibility and product navigation, especially for items placed low on shelves. The goal was to balance clear branding with easy variant recognition while maintaining a natural, fresh look.
The Insight
Natural textures and high-quality photography conveyed freshness, while distinct colour palettes for each range made navigation easy, even when packs were partially hidden.
The Impact
Over 30 packs were redesigned with new photography and a cohesive visual system. The result improved shelf impact, clarity, and ease of choice, creating a fresher, more unified brand presence.
The Challenge
Kinh Do’s bread and cake range needed a packaging refresh to improve shelf visibility and product navigation, especially for items placed low on shelves. The goal was to balance clear branding with easy variant recognition while maintaining a natural, fresh look.
The Insight
Natural textures and high-quality photography conveyed freshness, while distinct colour palettes for each range made navigation easy, even when packs were partially hidden.
The Impact
Over 30 packs were redesigned with new photography and a cohesive visual system. The result improved shelf impact, clarity, and ease of choice, creating a fresher, more unified brand presence.
