Refil Kids
Snack Bars
Refil Kids - Good Fuel, Made Cool
- Brand Strategy/Positioning
- Brand Architecture
- Portfolio Management
- Creative Development
- Packaging Design
- Digital/Social Campaign
- Brand Guidelines
- Production
ReFil / Australia
The Challenge
The kids’ health snack segment was cluttered with uninspiring, low-nutrition options dominated by sugar-laden brands. We needed to carve out a unique space that appealed directly to upper primary children while reassuring parents with real health credentials.
The Insight
Kids crave fun and flavour, while parents demand trust and nutrition. The opportunity was to create a brand that spoke directly to both—energising and exciting for kids, while backed by serious nutritional value for parents.
The Impact
We brought Refil Kids to life with a bold, high-energy visual identity and punchy pack messaging. Clear hierarchy elevated the 5 Health Star Rating and “<2g sugar” claims, while flavour-led design and vibrant colourways captured shelf attention. The unified Refil logo ensured future cohesion across the adult range.
The Challenge
The kids’ health snack segment was cluttered with uninspiring, low-nutrition options dominated by sugar-laden brands. We needed to carve out a unique space that appealed directly to upper primary children while reassuring parents with real health credentials.
The Insight
Kids crave fun and flavour, while parents demand trust and nutrition. The opportunity was to create a brand that spoke directly to both—energising and exciting for kids, while backed by serious nutritional value for parents.
The Impact
We brought Refil Kids to life with a bold, high-energy visual identity and punchy pack messaging. Clear hierarchy elevated the 5 Health Star Rating and “<2g sugar” claims, while flavour-led design and vibrant colourways captured shelf attention. The unified Refil logo ensured future cohesion across the adult range.
