Corkers
The Australian Wine Collective
Authentic. Refined. Connected.
- Brand Identity
- Brand Collateral
- Brand Guidelines
Corkers / Western Australia
The Challenge
Create a premium yet approachable brand that connects boutique Margaret River wineries with Singapore’s discerning wine lovers. The brand needed to express sophistication and trust while celebrating the relaxed authenticity of Australian wine culture. It had to feel modern, confident, and distinctive enough to stand out in an international luxury market.
The Insight
Many Singaporean expats visiting Margaret River fall in love with exceptional small-batch wines they can’t find back home. Corkers identified an opportunity to bring these hidden treasures directly to them through a curated membership model. By blending Australian authenticity with international polish, the brand could offer something both exclusive and emotionally resonant a genuine connection between the maker and the drinker.
The Impact
Corkers emerged as a sophisticated yet inviting identity that reflects the best of Australian winemaking. The brand captures the spirit of discovery, craftsmanship, and community, positioning Corkers as more than a distributor, it is a collective celebrating the journey from vineyard to glass. The result is a trusted, modern brand that resonates with wine lovers seeking both quality and story.
The Challenge
Create a premium yet approachable brand that connects boutique Margaret River wineries with Singapore’s discerning wine lovers. The brand needed to express sophistication and trust while celebrating the relaxed authenticity of Australian wine culture. It had to feel modern, confident, and distinctive enough to stand out in an international luxury market.
The Insight
Many Singaporean expats visiting Margaret River fall in love with exceptional small-batch wines they can’t find back home. Corkers identified an opportunity to bring these hidden treasures directly to them through a curated membership model. By blending Australian authenticity with international polish, the brand could offer something both exclusive and emotionally resonant a genuine connection between the maker and the drinker.
The Impact
Corkers emerged as a sophisticated yet inviting identity that reflects the best of Australian winemaking. The brand captures the spirit of discovery, craftsmanship, and community, positioning Corkers as more than a distributor, it is a collective celebrating the journey from vineyard to glass. The result is a trusted, modern brand that resonates with wine lovers seeking both quality and story.
