Snack HQ
Gooey Centres
Approved By Parents
Loved By Kids
- Brand Strategy
- Brand Architecture
- Creative Development
- Packaging Design
- OOH Campaign
- Digital Application
- Production
SnackHQ / Gooey Centres
Australia
The Challenge
To create a fun and engaging identity for Gooey Centres, a snack bar range with delicious flavours and a soft, gooey centre. The brand needed to appeal to kids while reassuring parents with its wholesome credentials.
The Insight
We developed a distinctive wobbly splash design that felt playful yet well considered, paired with unique typography and bold bar illustrations. Bright, natural colours added energy without feeling garish or artificial, supporting the product’s healthy, trustworthy positioning.
The Impact
The range launched with four flavours and a strong campaign platform built around the slogan ‘Approved by parents, loved by kids.’ Key visuals extended across out-of-home, digital, and web, creating a cohesive and memorable brand world.
The Challenge
To create a fun and engaging identity for Gooey Centres, a snack bar range with delicious flavours and a soft, gooey centre. The brand needed to appeal to kids while reassuring parents with its wholesome credentials.
The Insight
We developed a distinctive wobbly splash design that felt playful yet well considered, paired with unique typography and bold bar illustrations. Bright, natural colours added energy without feeling garish or artificial, supporting the product’s healthy, trustworthy positioning.
The Impact
The range launched with four flavours and a strong campaign platform built around the slogan ‘Approved by parents, loved by kids.’ Key visuals extended across out-of-home, digital, and web, creating a cohesive and memorable brand world.
