Indofood
Sambal Terasi
Reviving Traditional Chilli Sauce Techniques
- Brand Strategy
- Brand Architecture
- Creative Development
- Packaging Design
- Production
Indofood / Indonesia
The Challenge
The Indonesian chili sauce market is highly competitive, with numerous products available. However, many of these brands struggled to carve out a distinct visual identity and often strayed too far from traditional elements.
The Insight
To stand out, it was essential to tap into Indonesia's cultural heritage. The solution lay in embracing traditional imagery, incorporating unique shapes, and weaving in Batik textures to evoke a sense of authenticity.
The Impact
This design strategy helped Indofood reconnect with its cultural roots, offering a visually striking and distinctive presence in the market, while remaining true to traditional influences.
The Challenge
The Indonesian chili sauce market is highly competitive, with numerous products available. However, many of these brands struggled to carve out a distinct visual identity and often strayed too far from traditional elements.
The Insight
To stand out, it was essential to tap into Indonesia's cultural heritage. The solution lay in embracing traditional imagery, incorporating unique shapes, and weaving in Batik textures to evoke a sense of authenticity.
The Impact
This design strategy helped Indofood reconnect with its cultural roots, offering a visually striking and distinctive presence in the market, while remaining true to traditional influences.
