An Asian based branding agency bringing international experience and standards fused with local knowledge and understanding to design effective and relevant solutions.
Competition is literally hot for traditional chili sauces in Indonesia. While many products were out there, many failed to create a unique visual space and were playing too far from their traditional roots. This design for Indofood went back to basics for the imagery, created unique shapes and used traditional Batik textures.
Froosh was a totally new product development undertaking. We brought alive its key brand truths, fun, exuberant child-like, innocent and naivety. These values were underpinned with fruity overtures. The end result is a larger than life interpretation of the Froosh brand experience. Delivering engagement, excitement, bigness and impact.
A range project, bringing alive the uniquely indulgent fillings and flavours of these chocolates through illustration, while still leaving space to view the product.
The original design for Sagota Beer looked like a cheap copy of Heineken. As such, consumers would not believe it was a quality beer. A new branding idea was created to be unique and celebrate ‘The Spirit of Saigon’. Uplifting, modern and tapped into local feelings with a lucky 5 sided brand device.
Mahsuri is a range of sauces sold in Malaysia. Previously, these kinds of sauces have followed a more Traditional Chinese style. The purpose of this brand was to inspire modern Malaysians to get excited about cooking, with vibrant colors and dynamic imagery.
