Campbell's
Soups Range
Infusing Freshness into Convenience
- Brand Strategy
- Brand Architecture
- Portfolio Management
- Creative Development
- Packaging Design
- Production
Campbell's / Malaysia
The Challenge
Campbell’s Minute Soup needed a packaging redesign to highlight fresh ingredients and convenience while reducing visual clutter and maintaining brand recognition.
The Insight
Consumers want fresh, wholesome ingredients with the convenience of a quick, ready-made meal. The design integrated vibrant, farmer’s market-style visuals of fresh ingredients around a central soup mug, creating a simple, inviting scene.
The Impact
The new packaging effectively showcased fresh ingredients with clear, appetising imagery. By using a unified design, it reduced clutter and reinforced the message of quality and convenience, positioning Campbell’s Minute Soup as a comforting, easy meal option.
The design was so well received, we were then asked to revamp the Condensed Soups range.
The Challenge
Campbell’s Minute Soup needed a packaging redesign to highlight fresh ingredients and convenience while reducing visual clutter and maintaining brand recognition.
The Insight
Consumers want fresh, wholesome ingredients with the convenience of a quick, ready-made meal. The design integrated vibrant, farmer’s market-style visuals of fresh ingredients around a central soup mug, creating a simple, inviting scene.
The Impact
The new packaging effectively showcased fresh ingredients with clear, appetising imagery. By using a unified design, it reduced clutter and reinforced the message of quality and convenience, positioning Campbell’s Minute Soup as a comforting, easy meal option.
The design was so well received, we were then asked to revamp the Condensed Soups range.
