Cobra
Energy Drink
Strength and Durability
- Brand Strategy
- Brand Architecture
- Creative Development
- Packaging Design
- Production
Asia Brewery / Philippines, Myanmar & Global
The Challenge
As the Philippines’ leading energy drink expanded into global markets, a new canned format made it look more like a soft drink than an energy drink. The task was to inject stronger energy cues while preserving the brand’s familiar identity.
The Insight
Energy drinks rely on instant recognition, through bold symbolism, intensity, and attitude. To compete internationally, the design needed to project boldness, power, and modernity, creating stronger energy codes with global appeal.
The Impact
A revitalized identity restored the brand’s energy credentials and global relevance, launching successfully in Myanmar before rolling out to countries worldwide.
The Challenge
As the Philippines’ leading energy drink expanded into global markets, a new canned format made it look more like a soft drink than an energy drink. The task was to inject stronger energy cues while preserving the brand’s familiar identity.
The Insight
Energy drinks rely on instant recognition, through bold symbolism, intensity, and attitude. To compete internationally, the design needed to project boldness, power, and modernity, creating stronger energy codes with global appeal.
The Impact
A revitalized identity restored the brand’s energy credentials and global relevance, launching successfully in Myanmar before rolling out to countries worldwide.
