To Celebrate Malaysia hosting the South East Asia Games and Asean Para Games, Milo engaged us to create a series of graphics. Several Malaysian athletes were to be featured in the campaign.
We created a look that used Milo’s existing brand assets in conjunction with the SEA Games graphics particularly the 45° angle and coloured stripes. A photography style was developed, using 45° motion lines. The coloured lines were used to carry information on the athletes. Gold was added for a special and winning feeling.
