Annabel Karmel
Little Meals
Big Nutrition for Little Tummies
- Brand Strategy/Positioning
- Brand Architecture
- Portfolio Management
- Innovation Workshops
- Creative Development
- Packaging Design
- Digital/Social Campaign
- Production
Patties Food Group / Australia
The Challenge
Parents struggle to find nutritious, convenient, and delicious meals for their little ones. Annabel Karmel set out to redefine frozen kids’ meals,offering options that are balanced, tasty, and made with real ingredients—without artificial additives or preservatives.
The Insight
Busy parents need trustworthy solutions that save time without compromising on quality. AK Little Meals were designed with child-friendly flavour and textures, ensuring mealtime is stress-free, nutritious, and enjoyable. Each meal is inspired by Annabel Karmel’s expertise in children’s nutrition, providing a perfect balance of taste and health.
The Impact
AK Little Meals has transformed the frozen kids' meal category in Australia, giving parents peace of mind while making mealtime easier. With a growing range of wholesome, ready-to-eat meals, feeding little ones well has never been simpler.
The Challenge
Parents struggle to find nutritious, convenient, and delicious meals for their little ones. Annabel Karmel set out to redefine frozen kids’ meals,offering options that are balanced, tasty, and made with real ingredients—without artificial additives or preservatives.
The Insight
Busy parents need trustworthy solutions that save time without compromising on quality. AK Little Meals were designed with child-friendly flavour and textures, ensuring mealtime is stress-free, nutritious, and enjoyable. Each meal is inspired by Annabel Karmel’s expertise in children’s nutrition, providing a perfect balance of taste and health.
The Impact
AK Little Meals has transformed the frozen kids' meal category in Australia, giving parents peace of mind while making mealtime easier. With a growing range of wholesome, ready-to-eat meals, feeding little ones well has never been simpler.
