Arnott's
Snack Range
From classic cookies to playful and healthy treats
- Brand Strategy
- Brand Architecture
- Portfolio Management
- Creative Development
- Packaging Design
- Production
Arnott's / Indonesia
The Challenge
Good Time, Indonesia’s number one cookie sold throughout Southeast Asia, needed a packaging redesign that reflected its homestyle, natural qualities while maintaining strong brand recognition.
The Insight
Consumers crave authentic, homemade products made with natural ingredients. The design needed to evoke warmth and comfort through kitchen-inspired imagery.
The Impact
The refreshed packaging used textured elements and photography to create a natural, freshly baked feel. The flexible system worked across the entire range, enhancing Good Time's image as a comforting, wholesome treat.
Good Time Vitago
A health-oriented variant of the core range, Vitago emphasised better-for-you ingredients and energy, while maintaining warmth and recognisability within the Good Time family.
Nyam Nyam
A completely separate, playful snack brand aimed at young children. The design uses simple illustrations and product images to bring personality and interest to the range. Each variant has a unique shape that relates to the product and works in harmony with its colour palette.
The Challenge
Good Time, Indonesia’s number one cookie sold throughout Southeast Asia, needed a packaging redesign that reflected its homestyle, natural qualities while maintaining strong brand recognition.
The Insight
Consumers crave authentic, homemade products made with natural ingredients. The design needed to evoke warmth and comfort through kitchen-inspired imagery.
The Impact
The refreshed packaging used textured elements and photography to create a natural, freshly baked feel. The flexible system worked across the entire range, enhancing Good Time's image as a comforting, wholesome treat.
Good Time Vitago
A health-oriented variant of the core range, Vitago emphasised better-for-you ingredients and energy, while maintaining warmth and recognisability within the Good Time family.
Nyam Nyam
A completely separate, playful snack brand aimed at young children. The design uses simple illustrations and product images to bring personality and interest to the range. Each variant has a unique shape that relates to the product and works in harmony with its colour palette.
